Synetronics AG tames Essemtec’s “Puma”


Recently Essemtec introduced “Puma”, the newest assembly system in the series...


Recently Essemtec introduced “Puma”, the newest assembly system in the series; with the first production slot having been sold. Since last summer one of these cutting edge multifunctional systems has been installed in the medium-sized Swiss EMS company Synetronics AG under beta field testing. Because of the excellent results they purchased this machine last December.

Heidi Leibundgut, a member of Synetronics AG management team, explains in an interview how the company sustains its position in the difficult EMS market environment, and reports on the experiences they have had with the “Puma” platform from Essemtec.

Essemtec: The EMS environment in Western Europe, and especially in Switzerland, still proves to be very difficult. Profits have dropped and many EMS companies have emigrated to Eastern Europe. Synetronics will celebrate its 40th anniversary in two years’ time; what is its recipe for success?

Synetronics:Synetronics was founded under the name Eskofot AG in 1979. It’s one of the oldest assembly enterprises of all and, because of this, has valuable long-term experience. We are flexible, have high-quality products that are ready for delivery within the shortest possible time, and we continuously adapt to new circumstances. We have large in depth knowhow, which has been built up over a log time. For example, we archive all documents, such as layouts, material lists, etc. Many customers lose these documents over time, but they have the possibility to order them from us; hardly any another competitor offers this service.

In 1989, the administrative board decided to start with automatic assembly and in 1990 the company got its first mounting machine. This was a decision that has helped us to survive through until today - even against the inland competition. It’s a fact that Swiss assemblers, compared to other countries, fall behind when it comes to manual mounting because of the high salaries. On the contrary, automated assembly is equally expensive all over the world and that helps us to stay competitive against Asian and European contenders.

 

Essemtec: What does customer loyalty mean, and how do you keep it compared to your competitors?

Synetronics: We are close to our customers, speak the same language and are within easy reach. The customers who come to us are most lightly to need high precision and long lasting controllers. As always the price is indeed an important factor, but, at best in these cases takes secondary position. Nowadays, short delivery terms are playing an increasingly important role. As a small company, we count on intensive personal customer contact. Our aim is to make the customer feel comfortable at and with Synetronic. This ensures a long-term successful customer relationship and results in a “win-win” situation.

Since 2018 we have been ISO 13485 certificated (medical technology). We also have ISO 13485 level one. We will continue meet these demanding requirements and to develop ourselves.

Essemtec: How do you confront dropping profits? Where can you compensate?

Synetronics: With investments in the machinery of course! The first mounting machines were sorted out long ago; in 2011 we decided for Essemtec because their machines fitted perfectly into our production. We preferred a Swiss company because it’s within easy reach and speaks the same language. As a beta tester for Essemtec we have gained vast knowhow in the field of automated assembly. Our operators know the Essemtec line (Paraquda, Tucano, Puma) inside out. That’s why our production times are considerably reduced, and so correspondingly we can also lower our prices. Therefore, thanks to the newest technologies, we have remained competitive with fully automatic mounted boards, even against China. We also generate a good margin too.

Essemtec: Synetronic has had prototype machines from Essemtec in the field for many years now. Why did you agree to examine and challenge the midrange solution “Puma” in a beta test?

Synetronics: “Puma” is much faster than our first assembly system from Essemtec. Nevertheless, it has all functions we need for the prototype manufacturing. Again, it’s all about time saving due to cost pressure.


Picture 1: Mr. Misteli, Synetronics production, with „Puma“, Source Synetronics

Essemtec: What’s the conclusion after two months testing in both a highly flexible environment and also in the high-performance production?

Synetronics: It has been important for us to find out if a machine qualified for the prototype range is also able to provide a high mounting performance, so that we can push forward in the mid-range sector whilst maintaining consistent quality and productivity of course. We can confirm that this goal has been reached with “Puma”. In addition, we are sold on the concept “expandable in any direction” – to start small with the machine and, over the years, to grow with the implementation of options, heads and processes is real investment protection.

Essemtec: What are your expectations of your system provider in the future?

Synetronics: To be able to mount the tiniest components is probably the next big challenge. The assembly machines must be durable and not susceptible to failure. They must grow with the customer’s requirements. The system provider must be close to the customer and react, in best case, immediately. With Essemtec’s new strategical alignment we are convinced we have a strong system provider and the Puma fulfils all needed requirements. This is the reason that we decided to buy the system after the successful beta test.

____________________
 http://www.synetronics.ch/
 

SMT Hybrid Packaging – Nuremberg (Germany)

We are very pleased to show you our Tarantula at SMT Nuremberg for the first time...

Nuclear fusion leads to investment in automated SMD assembly

The Max-Planck Institute for Plasma Physics in Garching (IPP) has expanded its existing system for microtron resonance heating...

The vacuum ski boot and the in-flight entertainment system in 15 days!

Or why a six-man company invested 350’000 Euro in a SMD assembly line

Synetronics AG tames Essemtec’s “Puma”

Recently Essemtec introduced “Puma”, the newest assembly system in the series...

In-Mold Structural Electronics (IMSE™) - What’s so revolutionary?

Integrating functional electronics, lighting and touch controls inside of thin 3D injection molded plastics.

Essemtec wins Circuits Assembly NPI Award in the category Dispensing for the Tarantula All Terrain Jet Dispenser

The award was presented to the company during a Tuesday, Feb. 27, 2018 ceremony that took place at the San Diego Convention Center during the IPC APEX...

ESEF – Jaarbeurs Utrecht (Netherland)

The «ESEF» fair takes place in Jaarbeurs Utrecht (Netherland) between 20th and 23rd March 2018. We are looking forward to your visit at the Amkor...

Automaticon – Warsaw (Poland)

The fair «Automaticon» takes place in Warsaw (Poland) between 20th and 23rd March 2018. We look forward to your visit at our booth, you are cordially...

Amper – Bruenn (Czech Republic)

The fair «Amper» takes place in Bruenn (Czech Republic) between 20th and 23rd March 2018. We look forward to your visit at our booth, you are...

WIN EURASIA – Istanbul (Turkey)

The fair «WIN EURASIA» takes place in Istanbul (Turkey) between 15th and 18th March 2018. We look forward to your visit at our booth, you are...

TACTOTEK, THE INVENTOR OF THE REVOLUTIONARY IMSE TECHNOLOGY, AND ESSEMTEC TO PARTNER UP

Tactotek, a company with their HQ located in Oulu Finland, has designed the revolutionary Injection Molded Structural Electronics (IMSE) technology....

E-reon BV goes for best in class production equipment

E-reon BV located in Rhoon (NL) is a world class leader in design & development of High Power RF/Microwave hardware (modules and systems) for...

APEX Tradeshow 2018 / San Diego – USA – Puma US Premiere

The fair «IPC APEX EXPO» takes place in San Diego (USA) between 27th February and 1st March 2018 and we will present our brand-new PUMA pick-and-place...

Enova Tradeshow – Lyon (France)

The fair «Enova» takes place in Lyon (France) between 7th and 8th February 2018.

Essemtec AG will present, on its partner’s booth SEICA, the very...

Merry Christmas and a healthy, successful Year 2018

«Together we protect the environment and create a worth living future for our descendants.»

Essemtec decided to support WWF this year and will donate...

Productronica 2017 Highlights & Review

Procuctronica 2017 closed its door last week. 44’000 visitors from 85 countries came to Munich, an increase of almost 20 percent over the previous...

Be Inspired - The Cycle of Life - Productronica 2017

Acts of god or natural phenomena including rain or thunderstorms, the climate as a whole. The fact that these natural phenomena have long been...

The crewed spaceflight to Mars by NASA

For seven months the astronauts will fly through space and, at the end of their journey, land on Mars! They will stay there for two years to conduct...

KUBEG AG tames the Puma

Essemtec will give their worldwide premier of “Puma” at Productronica 2017 in Munich. The medium-sized Swiss EMS company KUBEG has recently been...

MAL Effekt-Technik GmbH tames Puma no. 1

At Productronica 2017 in Munich Essemtec will present the world premiere of Puma. MAL Effekt Technik GmbH (MAL) is the first company to have ordered...

Zollner invests in the first combined pick-and-place and dispensing unit from Essemtec!

Zollner Elektronik AG has commissioned the first combined jet dispensing and SMD assembler FOX 2 in production.

The custom-built production line for...

Essemtec opens new spare parts warehouse in Germany

Essemtec AG, Swiss manufacturer of systems for the electronic production, has opened a spare part warehouse in Germany. The growing customer and key...

Puma/Tarantula - Essemtec‘s Pick-and-Place/Dispenser Innovation at Productronica 2017

At Productronica 2017 Essemtec AG will be the first company to present a big system platform that can be used on one hand for the assembly of...

On the journey to munich Productronica A3-218

The leading trade fair “Productronica” takes place in Munich between 14th and 17th November 2017. Essemtec AG looks forward to presenting their...

Essemtec AG receives order for another 100 Cubus SMT storage systems

Essemtec AG, Swiss manufacturer of systems for the electronic production, has received another order for a total of 100 Cubus systems from one of the...

ZKW Elektronik GmbH invests in a high-speed dispenser from Essemtec

ZKW Elektronik GmbH, a subsidiary company of the ZKW Group, opts for a high-speed dispenser from Essemtec.

For its new electronic production site in...

„I see something you can’t see!” – Intelligent matrix LED headlights spark the revival of adhesive dispensers

Ten years ago, simple LED headlights found their way into the luxury class of automobile production. Today, they have developed into AFS (Advanced...

The long journeys of the Essemtec Foxes – a success story and what the near future holds for the Fox Pack

One year ago, the first Essemtec Fox was delivered to Camlogic in Italy. Subsequently the Essemtec Fox, called Bruno, got some siblings: FOX2 and...

As seen through Benjamin Franklin’s eyes

Glasses had already been in use for over 500 years before Benjamin started using them. In his younger years he invented multiple creations, such as...

LED in Glass: Pure Emotion!

Since the commercial introduction of LED technology more than one decade ago these shining little diodes are so omnipresent that no one could now...

Boy’s and men’s dreams come true: An Essemtec pick and place machine breathes life into model railways!

Model railways and their associated paraphernalia have fascinated many of us since childhood. But most of us cannot fully realise this hobby until we...

The journey to Mars

In the next Pack edition, we will present a fantastic journey which will be conducted in the next 15 years. Human beings will travel and land on Mars....

Pick-and-Place Demo Day Netherlands

Let us show you the hottest machine on the market that will give your production wings and make your business fly skyhigh with the Essemtec Fox2...

Be inspired – New Essemtec Corporate Video 2017

Wildlife consistently shows us with breathtaking flexibility how nature can adapt itself...

SMT Nuremberg – «New» Essemtec says «thank you» for giving them a record number of visitors at their booth

It was with a high level of anticipation that everyone at Essemtec looked forward to this year’s SMT show...

Where’s my plane? Nano-satellites are revolutionary mini spacecraft

“Keeping track of what you care for” is the motto of GomSpace Dennmark. It is a fact that today...

„What is new at SMT Nuremberg? Essemtec is new!”

Essemtec AG presents its new image and its new product portfolio at SMT Nuremberg...

Touch me!

The software is cleared structured and astonishingly easy to use. Four major tasks are defined...

Charlie and his friends: what do animals have to do with a high-tech portfolio?

Wildlife consistently shows us how breathtakingly flexible nature can be in adapting itself...

Why the grass at Camp Nou is always greener

Have you ever thought about how the groundsmen produce such fantastic pitches in...

What’s new @ SMT Nuremberg? Essemtec is NEW!

Wildlife consistently shows us with breathtaking flexibility how nature can adapt itself...

New Fox4 - 4 Axes High Speed Placement head

The Fox is finally on 4 axes, proving with a speed of up to 18`000 cph to high-mix production.

The Euro doesn’t fall after all! Mineral casting leads to outstanding performance parameters

In today’s machine construction it’s all about achieving consistent high velocity.

Exploratory spirit, substantial know-how and unusual perspectives – an interview

Today Essemtec AG stands at the final stage of a company restructure that began in 2013 with a change of ownership.

Zollner chooses Essemtec's Scorpion when it comes to dispensing of glue applications

Zollner Elektronik AG has already ordered the 17th High Speed Jet Dispenser Scorpion...

Iron fist, yet still so gentle: News about research and development in robotics

The human hand is a wonder of nature. What seems apparent to us becomes...

...and it works! Non stop production in a highly flexible environment

Premium switch-mode power supplies like the ones from Camtec Power Supplies...